How to market Tcl to make it appealing to

 * Business users
 * Programmers

Things to work on:

Show that it's possible to design complex applications in Tcl that don't get too hairy.

Show that it's possible to design serious applications that have a GUI separate from the backend code (no Tk spaghetti!).

When someone says that XYZ language is better - ask them why they think that, and how they arrived at that conclusion.  Try and determine what factors (peers, press, job pressure) are most responsible for their state of mind.  Then convince them Tcl is better:-)

Random thoughts:

Don't name your applications 'tk*'.  Focus on what it does, so that people will take a look even if they aren't tk fans, or have preconceptions about projects that use it.

Show how easy it is to build applications, and how, with a smaller amount of code, it is easier to maintain and extend.

Demonstrate cross-platform usability without modification. ([RS])

Show how much smaller similar applications are when implemented in Tcl/Tk than in other
languages. ([escargo], 18 Aug 2003)

Don't get engineers to try to figure out marketing. :-)







----
[category community]